On Friday the 12th I hopped on a train to Stratford to attend the launch of the first Mascotte store in the UK at Westfield London. Unfortunately for me, as some of the more eagle-eyed amongst you may have realised, Westfield London is not at Stratford. It is in fact, 35 minutes across London towards Shepherd Bush on the Central Line at rush hour. Yup, I went to the wrong Westfield, laugh it up guys!
Luckily when I gave Andrew (one of the lovely PR people working on the event) a ring he assured me that it wouldn't matter too much that I was late so I turned up 45 minutes after the start-sweaty, tired, disoriented and very apologetic. I was met at the very cool Atrium display which was advertising the opening weekend and given a quick rundown of the brand on our way over to the store. To sum it up for you guys, Mascotte is a European shoe brand that has been around for over 10 years and is coming to the UK for the first time. To ensure the very highest quality in the products the designers hunt out the very best materials available in each country where production takes place. If you want to read more, there's a very comprehensive summary of the company on their website.
Upon reaching the store a number of people sympathised with my unplanned detour across the City and I was immediately handed a glass of champagne and ushered towards the section where some ladies from Rituals were giving the most relaxing hand massages. Afterwards I spent about an hour browsing the new collection and from what I could see the main design feature Mascotte is bringing to the women's shoe market this season is COLOUR, and lots of it. There were neons and pastels in all colours of the rainbow in various prints and patterns. I followed this trend when I picked out a pair of shoes to take home and went for a pair of gorgeous mint court shoes with a white toe and buckle. I think they'll be perfect to wear with some patterned cropped trousers in the summer time!
When you're next in Westfield London I'd definitely recommend you popping in and having a look, the prices aren't cheap (they're on a level with Kurt Geiger) but the quality is excellent and they are beautiful shoes.